Operators first. AI expertise second. Lasting impact.
PrimeInsite is an AI strategy, advisory and managed-operations firm built by people who have run technology-led operating companies, answered to boards and lenders, and sold into restaurants, franchise systems and payments for decades. We started the firm because the advice we were being offered on AI came from people who had never closed a period or opened a store.
Built in 2026 to be small, senior and fast.
Most consulting firms are built on leverage: a partner sells, a pyramid of analysts delivers, and the client pays for the pyramid. PrimeInsite is built the other way. Partners do the work. A bench of specialists joins by practice. Our own AI agents do the drafting, analysis, monitoring and documentation that used to need a floor of analysts. The result is senior attention at a published fixed price.
Who leads the work.
Bruce Bennett · Founder & Managing PartnerBruce Bennett
Founder & Managing Partner
Bruce has spent his career building and leading technology companies that serve operators. He is a serial entrepreneur with seven exits, most to public companies, and most recently spent sixteen years founding and leading a restaurant point-of-sale and payments company from a blank page to thousands of locations and billions in annual payment volume.
Along the way he built enterprise sales channels with the largest global point-of-sale vendors, took a payments business from payment facilitator to direct acquiring with a sponsor bank, and negotiated with lenders, acquirers and franchisors from the other side of the table. He has chaired and served on boards and knows what a board actually asks about technology.
He founded PrimeInsite in 2026 to bring that operating experience to the companies now deciding what to do about AI, at a price they can see before they call. He splits his time between Tampa Bay and Dallas-Fort Worth.
Partners lead. Specialists join by practice. Agents do the heavy lifting.
Every engagement is staffed from these groups. The engagement letter names the partner and the specialists before work begins, and the staffing does not change without your consent.
Five things we hold to, in writing.
Operators over slides
Advice is only worth what it changes on a Friday night in a store. We measure ourselves on that, and we put the measurement in the agreement.
Prices on the website
If a firm will not tell you what it costs before you call, it is telling you where it makes its money. Ours are on the pricing page.
Independence
No reseller margins, no referral fees, no preferred vendors. We are paid by clients and only by clients.
Say no in writing
Roughly a third of opportunities we assess do not clear the bar. We say so, in the report, and we would rather lose the sprint than build it.
Data stays with the client
We never put client data into a tool whose terms allow the provider to train on it, and we negotiate the same protection into every vendor contract we touch.
Traditional where it counts
New tools, old disciplines: a baseline, a budget, a named owner, a monthly number. The fundamentals of running a business did not change because the software got smarter.
Three locations. Clients across the United States.
We work on site during Discover and at the start of every sprint, and remotely in between. Travel is billed at cost with your approval.
We hire people who have done the job, and people who build the tools.
PrimeInsite is adding to its bench in 2027. We look for two kinds of people: operators and finance practitioners from restaurants, franchise systems, distribution and payments, and engineers who build with AI models and integrate operating systems. Everyone works directly with partners and clients from the first week.
Bring us the problem. We'll bring the plan and the price.
A 30-minute working session with a senior partner. No deck, no pitch. You leave with a point of view on where AI pays back in your operation and what it would cost to find out.